We all need to drink water, but imagine a hydration drink that actually gets you excited about it. Picture its all natural Tasmanian ingredients, the worlds purest water, clever branding and global appeal – you could use it on wild adventures, at the gym, on the road, pre and post game, at home and everywhere around the world from Sydney to San Francisco...the HydraPlay team imagined it. So they created HydraPlay.
Inspired by the power of our Tasmanian Pure Mist Water and our eternal need for it, the Pure Mist Team began work on what may go down as his greatest idea ever – a natural hydration drink powered by one of the worlds purest waters. You’d never want to leave it at home.
The name HydraPlay was formed to reflect the core elements of the brand – health, hydration, water and activity.
These elements carried through in the making of the Natural Hydration Drink, along with great input from our quickly forming HydraPlay team. The final brief was strict, but there was no turning back:
A Hydration Drink powered by Pure Mist Water
The HydraPlay hydration drink would be instantly recognisable, yet easily consumed – using the best available natural Tasmania ingredients, but friendly to the environment and perfectly suited for both high-performance and every day use.
No easy task.
A natural hydration drink for life!
After plenty of trips back to the lab, our nutritionist geniuses designed a hydration drink that tastes great (we think so anyway!), is is good for you, in 100% recyclable packaging.
Today, The HydraPlay Hydration Drink is sold in over 100 countries around the world, helping to deliver that one liquid substance that connects us all.